Our Team

Allen Yan was formerly Chief Marketing Officer (CMO) of Greater China and also former Senior VP of GoTrade.com, at the time one of China’s largest online stock trading websites. Allen devised and structured numerous partnerships with leading China based media companies including Beijing Cable Channel 4, Peoples Daily Newspaper and China Security Daily. Additionally, Allen spear headed the companies product licensing division and helped the company win numerous key accounts. Allen was also former VP of Business Development for IMS-Net Inc., a leading IT development house based in San Ramon, CA. Allen also worked as a senior Consultant at AchieveGlobal in Beijing, China, a world leading consulting firm in corporate sales training. Allen worked for China Resources Group in Hong Kong for 7 years involved in international trading and market development.

Allen holds a BA in Economics from the University of International Business and Economics (UIBE), Beijing, China and an MBA from The College of Saint Rose, Albany, New York. Allen has also spoke in numerous forums and panels as an expert on E-Commerce in China.